October 6, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • Why you do not want this self talk: I love what I do, but I hate to sell, because hate is a strong word.
  • Why you must start changing the negative approach that you have to the only thing that drives business—selling.
  • Why you need to stop sending signals that say you are bothering someone and using language that says, I don't mean to bother you.


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October 5, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • You want to make sure that when your audience is searching on Google, Especially when they're searching your own brand name, that they see the message as you intended.
  • Why you need to educate Google like you would a child.
  • Don't make the mistake Amazon did for over 20 years.


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October 4, 2022

Uncategorized

What You’ll Learn From This Episode:

  • Why you might be lacking clarity in your messaging, clarity in your vision, and often clarity in your offer.
  • Why you don't want to present yourself as the hero and forget to present what transformation the audience or your customer's going to have.
  • Why you must ask and answer 3 key questions about your offer before you make one.


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October 3, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • If you don't connect with your audiences, nothing else really matters.
  • It's not about us. It is about them. We need to help them accomplish what they need to accomplish.
  • The importance of changing your mindset from "it's about me" to "it's about them".


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September 30, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • Why you have to have a really powerful positioning statement about why your book is about.
  • Why 81% of people think about it, or been told to write a book less than 1% actually pull it off.
  • How you can simply talk to a ghostwriter who is able to capture your unique essence and style and repurpose it in a best selling book.


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