October 26, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • How small business owners try to do it all and they just can't.
  • The importance of being proactive vs. reactive.
  • Why you must determine who is your audience, who is the person that will buy your products, shop at your store, who needs your services, and then market directly to them.


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October 24, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • How do you actually find and book paid gigs, emphasis on the paid part?
  • How to avoid one of the biggest mistakes that a lot of speakers make, especially early on, is going to go too broad and vague.
  • Why you must treat speaking as a business.


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October 21, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • How do we increase sales with data driven creative marketing
  • The biggest mistake is to throw a bunch of tactics around and hope that somehow they work without having a strategy to unify everything.
  • Why you must work backwards and optimize the approaches that are actually working.


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October 19, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • The real problem that we're solving is we're stopping the high turnover and improving the low level of employee engagement
  • Why the tendency to just throw money at the workforce is usually a good short term fix but it really makes the problem worse in the long term.
  • Why all tasks are not created equally and do not have the same bottom line value.


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October 17, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • Why it's easy for us to recall folks who genuinely helped us and were really effective salespeople.
  • What we can do to make selling less like rejection and more like play in a game that you don't necessarily win a hundred percent of the time but you still enjoyed it even if you didn't win.
  • What you do to be more intentional about creating more of those conversational opportunities.


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