December 26, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • If you say to me, I'm a "health coach" or similar, you literally just commoditized what you do. All things considered people are going to make their decisions based on price.
  • When you emulate what other people are doing, you're only ever gonna be the second best version of that person.
  • You need to stand out. So, ask 20 to 30 people "when you hear my name, what do you think about?"


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December 23, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • They know that they have a lot of expertise, years and years of expertise often, but they feel like they don't have the experience because maybe they're a new consultant or a new coach.
  • Nobody really cares about you. They care what you can do for them.
  • Look into your existing network. Reach out to five people this week. Just reconnect with five people that you maybe worked with in the past.


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December 21, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • With the right approach, small and medium sized businesses can make use of the same sort of intellectual rigor that makes big businesses super strong brands.
  • Lots of companies don't really go about their branding in a very thoughtful way
  • Your brand needs to communicate the three R's, which is being recognized, being remembered, and being revered.


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December 19, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • Over 60% of people don't stay to the end of a of a webinar.
  • If you're sharing your slides the traditional way it typically means, Death by Powerpoint.
  • If a picture is a thousand words, then a video must be worth tens of thousands. Use B-roll video clips in your next presentation.


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December 16, 2022

SBS Podcast

What You’ll Learn From This Episode:

  • You have to transition from the expert to a manager, and then ultimately transition to an entrepreneurial business owner.
  • Think about what can you do to eliminate yourself from this business.
  • Most of the time we are the chokehold of the business because we can not let go.


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