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What You’ll Learn From This Episode:
- If you say to me, I'm a "health coach" or similar, you literally just commoditized what you do. All things considered people are going to make their decisions based on price.
- When you emulate what other people are doing, you're only ever gonna be the second best version of that person.
- You need to stand out. So, ask 20 to 30 people "when you hear my name, what do you think about?"