January 19

How Knowing What You Believe In Makes a Difference in Your Marketing – in Just 7 Minutes with Patricia Altvater

SBS Podcast


What You’ll Learn From This Episode:

  • What, what am I gonna do about the people that are relying on me to help them make their own livelihood?
  • You have to be really clear about your ideal client.
  • You have to know what you believe in, so then you can design and execute your plan.


Related Links and Resources:

Pat's Gift to you:

Free Planning Guide: Take Less Than 30 Minutes to Plan Your Company’s Marketing
For 90 Days or More.

Get your very own copy here:



Pat Altvater is the owner of AFP Marketing and the publisher of Soar to Success Magazine.

She’s an accomplished entrepreneur that left corporate America over 20 years ago and hasn’t looked back

Her first foray into business ownership started when she became a franchisee. She and a partner owned 10 locations of the fitness franchise, Curves for Women from 2002 until 2009. It ended badly; however, it was a great learning experience.

In 2010, she started AFP Marketing on a shoestring and has built it up into a full-service marketing agency. As a Marketing Strategist she works with successful business owners and professionals to create and implement a business acceleration roadmap that positions them to achieve the sales growth they desire.

She is a member of NAWBO, the National Association of Women Business Owners, and over the past nine years have served on the Board of the Cleveland Chapter as Director of Marketing, Director of Programming, President and Past President.

Learn more here: 


“Fear missing the opportunity more than you fear the failure" – Aaron Walker 

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