April 26

Your Big Book Idea – in Just 7 Minutes with Jeff Goins

SBS Podcast


What You’ll Learn From This Episode:

  • Inspiration for writing a book is based on gut feeling
  • Aspire to write something interesting not just a good book
  • What you need to do when you are not inspired writing anymore


Related Links and Resources:

If you have an idea for a book and you'd like some free feedback, you can visit www.freshcomplaint.com, fill out our contact form and share your big idea. Or email Jeff directly at [email protected].


Jeff Goins is a writer, keynote speaker, and entrepreneur with a reputation for challenging the status quo. He is the best-selling author of five books including The Art of Work and Real Artists Don’t Starve, his award-winning blog Goinswriter.com is visited by millions of people every year, and his work has been featured in the Washington Post, USA Today, Entrepreneur, Forbes, Psychology Today, Business Insider, Time, and many others. A father of two and a guacamole aficionado, Jeff lives just outside of Nashville, Tennessee.

Here are the highlights of this episode:

Jeff told us that his ideal client would be any person with a big idea that want to turn into a bestselling book. He says that it's no surprise to most people that publishing a book today is relatively easy with all of the print-on-demand technologies that are available. The problem that they help their clients solve is helping them not to write bad books.

He thinks that the inspiration for writing a book has to come from literally your gut. It is a sort of physical sensation welling in your stomach especially when you hear somebody talking about their book or you see somebody doing something and it provokes jealousy, intrigue, or excitement. these are all kinds of the same emotional callings that are prompting us to step into writing a book.

And the biggest mistake that Jeff sees people make is trying to write good books when they should aspire to write interesting ones, because interesting is what captivates an audience's attention. It is very easy to write a good book that unfortunately, falls on deaf ears. 

Jeff’s Valuable Free Action (VFA):

The first hurdle is your big book idea.  When people are asking you what you're writing about, tell them this: everybody thinks X about a given topic, but what's actually true is Y so everybody thinks working at least 40 hours a week is what you need to succeed in the business world today. But what's actually true is you can work no more than four hours per week and live like a millionaire. So, everybody thinks X, but what's actually true is Y.

Aspire to write interesting ones, because interesting is what captivates an audience's attention." – Jeff Goins 

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