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What You’ll Learn From This Episode:
- You want to make sure that when your audience is searching on Google, Especially when they're searching your own brand name, that they see the message as you intended.
- Why you need to educate Google like you would a child.
- Don't make the mistake Amazon did for over 20 years.
Related Links and Resources:
Jason's Gift to you:
Copywriting Secrets for SEO in 2022. Get your copy right here:
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.
Jason has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the cartoon characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. In 1988 he graduated from Liverpool John Moores University with a degree in Economics and Statistical Analysis.
Learn more at:
“Fear missing the opportunity more than you fear the failure" – Aaron Walker