What You’ll Learn From This Episode:
- The 3 mistakes in online course
- Knowing "pre-sold, paid, pilot" course
- Why should you create an online course
Related Links and Resources:
Ian has written a book called "The Ultimate Guide to Creating an Online Course" which is available on Amazon. But you can get it completely FREE if you go to www.coursebuildershub.com/sbs. You can download there, and you can also get updates of any new episodes coming on course builders TV. There's lot of people there who have successfully built their course and are sharing their tips and ideas on what they did. So, you will learn for free from those who actually succeeded.
Ian Brodie is the Founder of The Course Builders Hub, the online community where successful course builders share their insights, ideas and insider tips on creating and growing an online course.
Here are the highlights of this episode:
Ian helps those who want to use or build an online course; either to supplement their face-to-face income or to fully replace that. Even perhaps those who want to take it seriously as a scalable revenue stream and bring value to their clients. They help those who are stuck trying to create, launch, and market an online course and later on, grow it. He further said that everyone can do and succeed using this without being an expert or a social media guru. A lot of those Ian helps usually felt the frustration of these folks; either they are stuck and not able to create that course, or they already created it but not getting attraction with it.
There are 3 mistakes in online courses that he sees: first, people are building the wrong course. Most information is free on the internet, so if your course is just giving information, they'll just get it from YouTube. You need something that does something different. Secondly, if it's about providing information and skills, then it means we need to keep creating more and more content but most of us can't do that because we're not a big institution. Thirdly, if it's information and skills to use in the future or next step in your career, it's going to be difficult to get the return on investment on that. One should create an 'outcome-focus' course which helps people solve an immediate problem that they have or achieve a goal that they are really driving for. So, really narrow it down. Some create a course before they even know there's a market for it. And it turns out no one wants to buy it. So, test the market first before you build a course.
Online courses are for people who sell their time for money like coaches, consultants, trainers, or people who offer their services. One of the easiest ways to transition to a business that's more scalable, gives you more free time & flexibility, is to turn what you know into an online course and deliver those.
Ian’s Valuable Free Action (VFA):
The number one piece of advice that Ian would like to give you that you can do and helps you go fast is to do a "pre-sold, paid, pilot." Pilot is a strip-down version of your course that gets the result people are looking for, and it just does what's needed. If you do a paid pilot, if you charge for it or will give a discount, establish first if there's a market for it. And pre-sold, sell it to people after you write an outline on what's going to be on it, not after you created all the courses. The most enthusiastic people are going to buy it if they can. If not enough people are going to buy it, don't create the content.
“You don't have to be a marketing expert or a social media guru to get it to work (online course). This is stuff everyone can do and succeed with" – Ian Brodie