July 8

Teaching David to Defeat Goliath – Brian R. Johnson

BBS Podcast



What you need to know about our guest:

Brian R. Johnson solves for product visibility, engagement and conversion -- having helped over 20,000 brands sell over $1 Billion on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, brands & sellers through his Amazon PPC Troubleshooting community, coaching, innovative ppc software, professional training course and his flagship advertising & marketing agency, CANOPY Management.

Related Links:

Company site: https://canopymanagement.com/

Company LinkedIn: https://www.linkedin.com/company/canopy-management-llc/

LinkedIn Profile: https://www.linkedin.com/in/brianrjohnsonppc/

Company Facebook: https://www.facebook.com/canopy.management/

Facebook Profile: https://www.facebook.com/BrianRJohnsonOfficial

Company YouTube: https://www.youtube.com/channel/UCLzAhGUWWoPLgDXxD0Q52sg

Twitter Profile: https://twitter.com/BrianRJohnson

Company Instagram: https://www.instagram.com/canopy.management/

Personal Site Profile: https://brianrjohnson.com/

Email: [email protected]

The Question Bryan Enjoys Explaining:

"How do I tell the shopper what's in it for me, what's in it for the shopper?"


Have your marketing mindset already figured out. If I'm developing a new product, I should always be thinking about the benefit. The what's in it for me and to my shopper so that when I bring it to market my packaging, my product listing, even the features that I choose to have the manufacturer create for me are actually solving problems that I recognize that the shoppers have, who are shopping for my kind of product.

Know it before you start.

“If you don't have systems and the processes in place, you're for sure gonna fail." – Brian R. Johnson

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