What You’ll Learn From This Episode:
- How to get the visibility from ideal clients
- Knowing to share your expertise and not just selling
- Importance of creating your own content
Related Links and Resources:
I have a Social Media Post tips and tricks, in which I shared different ways that you can utilize any social media platform to have different themes, different days, and also posts that give engagement. Visit www.cindyjholbrook.com/socialmediatips
Cindy J. Holbrook, The Visibility wiz, is uniquely gifted at guiding entrepreneurs to thrive as they go from being the best-kept secret to a trusted and in-demand expert. As the host of the Biz Success In 15 podcast, she interviews top experts that share hot business-building strategies.
Here are the highlights of this episode:
She enjoys working with coaches, authors, speakers, and small business owners. She helps them be seen or get the visibility from their ideal clients and be known as a trusted, in-demand expert. They try to copy others on how to get visible on the social media platform because they think that's how it's supposed to be done, and the problem that Cindy thinks is when their sole intent is just to sell. They're telling but they're not showing. She advises that they should share their expertise and not just for the purpose of selling. On Facebook, these folks need to know how to utilize their profile, their FB Group and FB business page. She advises to create your own content because it is showcasing your expertise. Being visible to the right target audience is important and knowing exactly what you want to be known for, Cindy emphasizes on this interview.
Cindy’s Valuable Free Action (VFA):
If their personal profile says they're self-employed, that self-employed goes NOWHERE. It's like a blank billboard on a highway. You need to have a Facebook business page where it says 'employed at' and directs it to your business page
“Visibility is nothing unless you are being seen by the right people. Get seen, Get known, Get clients" – Cindy J. Holbrook