July 18

Secrets of Winning the Hearts and Minds of Pet Lovers – Will Chen

BBS Podcast



Show Notes:

Will Chen, the founder of P.L.A.Y., a premium pet toys and bedding company based in San Francisco, was featured in the Business Builder Show. Will is a passionate entrepreneur, a design enthusiast, and the recipient of the Pets Age 40 Under 40 Award, which honors the 40 most accomplished young leaders in the pet manufacturing and servicing industry. His products have won multiple awards and have been featured in numerous publications and media outlets.

Will's primary audience is pet lovers who want to spend a little more to get well-made products for their pets while also helping to protect the environment and give back to animals in need and shelters around the country. P.L.A.Y.'s products stand out from the competition because of their focus on quality and attention to detail. All their toys are double-stitched and the majority of their products use 100% post-consumer recycled bottles as fillers. P.L.A.Y. is also one of the first Certified B Corps in the pet industry, which means they are committed to using business as a force for good and are judged on a rigorous set of criteria that assesses their impact on the environment, social responsibility, and more.

Over the years, P.L.A.Y. has achieved several milestones, including attending trade shows internationally, becoming a Certified B Corp, and launching their first Made-in-USA line of toys. Will's wife is also a co-owner of the business and has been a key player in building the management team. Despite the challenges of competing for talent in San Francisco, Play has managed to build a team that shares its values and passion for creating innovative, high-quality pet products.

Company site:

To get in touch with Will, visit his LinkedIn profile or the P.L.A.Y. website at https://www.petplay.com/

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