On this episode of the Business Builder Show, Bill Prater interviews Erik Huberman, the founder of Hawk Media. Erik shares his expertise in marketing and how he has helped over 3,000 brands succeed. As the CEO of Hawk Media, Erik has built a company valued at over $150 million and has worked with renowned brands like Red Bull and Verizon. He has also expanded his business portfolio with Hawk Ventures and Hawk AI, raising millions in funding and helping thousands of companies improve their analytics and results.
During the interview, Erik discusses his ideal client, emphasizing the importance of finding experts in specific marketing verticals rather than focusing on industries. He believes that marketing doesn't have to be complicated and should be approached with logic and practicality. Erik shares insights from his book, "The Hawk Method," which simplifies marketing concepts and encourages marketers to focus on their goals and desired outcomes.
One of the common problems Erik identifies is the tendency to overcomplicate marketing. He believes that marketing should be centered on driving results and selling products, rather than being solely focused on societal impact. Erik encourages marketers to stay true to the core purpose of marketing and avoid losing sight of their objectives.
To get in touch with Erik visit his website: http://www.saywitz.com