What You’ll Learn From This Episode:

In this episode of "Supercharging Business Success", host Bill Prater interviews Emmanuel Rose, a marketing expert and founder of Strategic e-Marketing, about authentic marketing to Generation Z. Emmanuel shares his experience in helping manufacturing companies achieve business success by bringing them up to speed with modern marketing strategies. He identifies the common problem of these companies having a book of business but not fully allocating marketing dollars, resulting in a gap in their marketing efforts. Emmanuel also highlights the mistakes that companies make when trying to solve this problem internally. He suggests making the CEO the primary influencer to create a week's worth of content to push out to various platforms.

What You’ll Learn From This Episode:

In this episode of "Supercharging Business Success," host Bill Prater interviews hiring expert Steven Goldberg about how to take the guesswork out of hiring in just seven minutes. Goldberg discusses his experience in assisting companies in hiring the right person for the job and the common mistakes that companies make in the hiring process. He also provides valuable tips and advice on how to hire the right fit for the job and offers a free gift to listeners. Goldberg emphasizes the importance of having the right person in the job to deliver quality and quantity of products and services expected by customers.

What You’ll Learn From This Episode:

• Oh crap, I really gotta become a business owner.
• Most new entrepreneurs don't know how to totally shift from an employee mindset to a business owner mindset. It's a massive leap.
• Personal branding are the stories that people tell about you when you're not in the room. So you need to be putting out social content, pick one platform and go all in on the freaking platform.

What You’ll Learn From This Episode:

• Why most fall prey to the next shiny penny and why it is the biggest mistake you can make when trying to build your brand.
• they've got to look at their point of differentiation. What is it that sets them apart from everybody else doing the exact same thing that they're doing to the exact same people they're doing it to?
• You can have a great photo shoot, nice slick logo, perfect tagline, right? But a brand is not just those three things. We look at 77 different criteria, and those are designed to produce a purposeful. and profitable per personal brand, and that's really what sets us apart from everybody else.