What You’ll Learn From This Episode:
- Finding clarity of your ideal client
- The 3 elements of magnetic message
- Applying 'capacity expansion model'
Related Links and Resources:
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Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 500 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book, and the Future of Consulting.
Here are the highlights of this episode:
Michael helps entrepreneur consultants, those who are thinking to build a thriving, successful business for the long term. Some fail to have a 'magnetic messaging', and this is the message that you put in front of your ideal clients. This is the message that gets the attention and interest of your ideal clients. If you end up telling yourself "I'm not getting enough leads or my marketing isn't working for me". If we trace back the cause of that, it's either two things: they don't have clarity of their ideal client, and they don't have the message that gets the attention or resonates with that ideal client. There are 3 parts of the magnetic message and one is knowing the WHO-your ideal client. Some may be knowledgeable about many different things that they find it difficult to narrow in one special area. It can be challenging, but Michael says it's critical to your success. Michael also shared with us the 'capacity expansion model', and this applies when you are in that point in your business where you can't see yourself delivering more. The breakdown would be increasing your fees, building a team, and then bringing in better processes or systems into your business.
Michael’s Valuable Free Action (VFA): First, get clear of who your ideal client is. Second, is to develop a magnetic message. The 3 components of the magnetic message are knowing WHO is your ideal client, then WHAT is the problem that client and what result do they want, and lastly, WHY you. You just do not need to talk only on what it is that you do but also the problem that you solve. Applying these 3 elements, you'll start seeing interest in what you're doing.
“Most people think that in order to grow, you must expand in the marketplace. Initially, you really need to focus or you need to specialize" – Michael Zipursky