What You’ll Learn From This Episode:
- Creating a realistic growth goals
- Knowing what a 'ruler method' is
- Importance of having the right goal and clients
Related Links and Resources:
Darrell wrote a book called "Revenue Growth Engine", you can get that on Amazon or you can text the word 'revenue' to 21,000 and get instant access to the audio. You'll get access to our toolkit and also the opportunity to get access to a book full of ideas and strategies to help you accelerate your growth. Go to www.revenuegrowthengine.net/book.
Darrell Amy, is passionate about helping great Kingdom Minded companies grow revenue. He’s the author of the best-selling book Revenue Growth Engine: How To Align Sales & Marketing To Drive Accelerate Growth. In addition to his work helping businesses grow, he’s the co-founder of the Kingdom Missions Fund and the executive director of the ManAlive EXPEDITION. As a Revenue Growth Strategist, he enjoys getting behind the scenes, rolling up his sleeves, and helping company owners, sales leaders, and marketing teams build revenue growth strategies so they can maximize their impact.
Here are the highlights of this episode:
Darrell enjoys working with B2B companies that have sales teams. The problem that he sees is that these companies are setting in what he calls aggressive but realistic growth goals. A lot of companies have unrealistic growth goals and Darrell says it's really critical that businesses get very competent at setting goals that their team believes in.
Most companies can do more when they get strategic about how they're going to fuel that growth. If you're feeling tension and that frustration, it may be time to take a look at the systems that are driving your revenue growth or lack thereof.
Let's look at the two drivers of growth; net new business and cross-sell revenue. How many new clients can we bring on board and cross-sell? What processes can we put in place to increase our revenue per client? You're going to find it's aggressive because when you get net new and cross sell going at the same time. You move from linear growth to exponential growth.
Darrell's Valuable Free Action (VFA):
Darrell's advice is that if you want to compound net new and cross-sell, you need to have the types of clients that can buy everything that you offer, and he calls them 'ideal clients'. Those clients that can keep coming back for your entire portfolio. Ultimately, they're the type of client that aligns with your company values that they're going to stick around. If we want to accelerate growth, we need the type of clients
“Those two things, the right goals and then the right clients to help you hit those goals, are the key ingredients for accelerating." – Darrell Amy