What You’ll Learn From This Episode:
- How doing live webinars can be tiresome
- Why offering your demo product immediately to customers is important
- The advantage of automated onboarding, training, and marketing
Related Links and Resources:
Go to https://ewebinar.com/ and sign up for the free trial, take that best video that you've just recorded and load it there. Make it available every single day, in the attendees’ time zone, and offer it as your ongoing demo or ongoing onboarding. Your customers are going to be delighted, you'll be relieved that you don't have to do live anymore, you can to get customers up to speed without the need of hosting another live webinar, and they can still ask you questions through live chat and you'll be able to answer them at your own time.
Melissa Kwan is the Cofounder and CEO of eWebinar, an automated webinar solution that saves customer success teams from doing the same webinar over and over again. eWebinar turns any video into an interactive webinar that you can set on a recurring schedule, helping you deliver the perfect webinar every single time without being there. Melissa has spent over a decade building startups and specialize in large enterprise sales, business development, and strategic partnerships. Her last company, Spacio, a real estate business SaaS company was acquired in 2019. Originally from Vancouver, Canada, Melissa most recently lived in New York 4 years ago, and since left to travel full time, working remotely, and living out of Airbnbs.
Here are the highlights of this episode:
Melissa's ideal clients that her team enjoys working with are those in small to medium-size companies who do repetitive presentations or doing a sales & marketing pitch. As she indicated, they are doing the exact same onboarding webinars for customers, and they are doing this to drive adoption engagement and also as a source of their revenue growth. Doing live zoom webinars has started to make them feel exhausted, and they're doing this continuously because there are new customers or perhaps new team members coming through. Adding the fact of the different time zones as well. These folks will just start to upload it on YouTube or other platforms but they're sacrificing direct customer engagement, so they believe people only like live webinars. But Melissa says this is a misconception and simply not true. She says automating your training or onboarding doesn't mean you're offering your customers a worse experience; oftentimes it means offering a BETTER experience because you just made that information accessible when they want it. Melissa's team is doing this because they want everyone to have their valued time back and to have that freedom as well.
Melissa’s Valuable Free Action (VFA): Melissa advises that if you can do one thing right now, take your 'best' demo; record it, host it on YouTube or any platform and offer it immediately to customers who are new to your platform. The quicker they learn your product offering, then they're most likely to stick around and the more loyalty there's going to be right away. You can still do live events but give people alternatives that they can access right now at their own time.
“The biggest common mistake is people let their availability limit their business growth" – Melissa Kwan