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Show Notes:
Leveraging Social Proof to Elevate Your Brand with Zachary Bernard
In this episode of the Business Builder Show, host Bill Prater speaks with Zachary Bernard, a young entrepreneur and founder of the PR firm We Feature You. Zachary shares his expertise on leveraging social proof to grow businesses. He discusses the main problems his firm addresses, such as building credibility and gaining exposure through media placements. Zachary explains their unique performance-based model and offers valuable advice for small business owners looking to build their brand without spending a fortune. The conversation also covers the differences between boutique and corporate PR firms, the company's remote work setup, and insights into the PR industry's intricacies.
00:00 Introduction to the Business Builder Show
00:30 Meet Zachary Bernard: Young Entrepreneur and PR Expert
01:08 Who We Feature You Serves
02:50 Solving Client Problems with PR
04:33 The PR Process: Building Credibility and Exposure
08:43 Differentiating We Feature You from Competitors
11:34 Advice for Small Businesses Seeking PR
14:21 The Origin and Growth of We Feature You
17:55 Challenges and Future Plans
More info about Zach:
You can get a hold of Zach on his website: https://www.wefeatureyou.com/