What You’ll Learn From This Episode:
- Why podcasting is the best solution for digital content
- Why consistency and building a relationship is important
- Know about 'audio first content marketing'
Related Links and Resources:
So, I got the B2B podcast playbook and it goes in-depth on how to use a podcast as part of a B2B marketing strategy. You can find it at www.B2Bpodcastplaybook.com or just go to www.callforcontent.com and 'playbooks', it will be right there.
Michael Greenberg is the founder of Gentleman of Technology LLC, a B2B venture creation and growth consulting firm. He launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. He is excited to expand his businesses further into podcasting and B2B services with the launch of Southafricatalent.com.
In 2020 Michael expanded his portfolio by adding Podcasting 360 to his list of companies; it takes care of the post-production for podcasters with professional sounding audio, show notes, and social media videos to promote episodes.
Here are the highlights of this episode:
2:16 Michael’s ideal Client: Up until two years ago, I used to say any B2B business that wants to use or work with podcasting as part of their sales and marketing strategy. But, couple years ago we started working with podcast networks and we decided that we'd expand out and offer some of those same services to B2C as well. Now, it's anyone who wants to put part of their sales or marketing dollars into podcasting.
3:01 Problem Michael helps solve: Podcasts are kind of weird, they're just a little different from the other kinds of content. And we help you understand how podcast work with your existing strategies.
3:46 Typical symptoms that clients do before reaching out to Michael: If you feel like you're getting left behind when it comes to digital content, then I think podcasts are the best solution because radio is one medium that all generations can understand. And translating that into digital audio is just a couple steps.
4:32 What are some of the common mistakes that folks make before finding Michael and his solution: Consistency is the biggest mistake, and that consistency comes in publishing but also the relationships that you build from the show. And not being able to consistently manage them.
5:11 Michael’s Valuable Free Action (VFA): Well, you're already listening to podcast so I would say reach out to a podcast that you really love. And that you might be a good fit to be on. And say "hey, can I be on your show?". About half the time they have contact forms and that gets a toe in the water to getting into podcasting yourself.
5:59 Michael’s Valuable Free Resource (VFR): So, I got the B2B podcast playbook and it goes in-depth on how to use a podcast as part of a B2B marketing strategy. You can find it at B2Bpodcastplaybook.com or just go to callforcontent.com and 'playbooks', it will be right there.
6:45 Why is podcasting the step I should take when it comes to all this digital stuff and specifically when it comes to content? The reason is pretty simple; something I call 'audio first content marketing'. If you outline your audio and your content to be audio and be recorded as audio, you can transcribe it very easily. And then you end up with text which ends up on google and can be turned into all sorts of sharing. Everyone can talk, and training any executive to be comfortable on a mic is something that you'd probably going to end up doing at some point anyway just as part of their development. When a sales executive has a show, they get to interview their perfect fit clients and build relationships with the target account list. When a marketing executive has a show, then they might not be the host but they might be managing it and developing all the content for the company from one or two episodes a week. And so, you can build an entire sales and marketing strategy that expands your digital presence simply by focusing on that audio first conversational approach.
“I think podcasts are the best solution because radio is one medium that all generations can understand" – Michael Greenberg