What You’ll Learn From This Episode:
- How to stop being a 'best kept secret'
- Finding customers who need what you offer
- Getting the exposure you need in the media
Related Links and Resources:
I have "365 days to power up your publicity", it's another free thing that you can do. On every single day of week, there's always something going on (public holiday, special day celebration, etc.). So, the media is always looking for a new angle for these particular celebrations. Use my calendar and see what fits your business. Go to my website www.larissabanting.com and you'll find it there.
Larissa Banting is one of only a handful of professionals to be Accredited by the Canadian Public Relations Society. Through her boutique agency, El Bee PR, she helps entrepreneurs amplify their audience and authority via publicity. Past clients include Bombay Sapphire Gin, the City of St. Albert, Nelvana, CBC and CTV networks.
After moving to Costa Rica in 2002, she opened one of the first destination wedding planning firms in Central America and within four years had been named Top 30 Destination Wedding Planners in the World, hitting 7-figures in her business the next year, all thanks to publicity. She is the author of the best-selling Costa Rica - The Bradt Guide.
Here are the highlights of this episode:
Larissa enjoys working with coaches, consultants, authors, and entrepreneurs. Those who have been in the business for a while and are ready to step up to the microphone and share something unique to the public. These folks felt that they're the best kept secret in their industry and they're tired of it already. They want to find those who need what they have or can offer but they don't know how to do it. These folks are already tired of spending money on ads and being on the hamster wheel of social media. Sometimes they hire very expensive public relations agencies and they end up working with someone who's probably an intern or has less experience as a publicist, therefore ending not getting exactly what they're hoping for. The problem is, they don't really know where to start because they don't know exactly what they're doing. Larissa will tell us in this interview on how PR can really help your business.
Larissa’s Valuable Free Action (VFA): Here's something that's really simple for you to do. There's a free service called "HARO"-helpareporter.com. Go there, sign up, it's FREE. Everyday you're going to get 3 emails sent to your inbox from reporters looking for resources that they can interview for their articles. We are talking about Entrepreneur, Forbes, New York Times, Good Morning America, etc. Just browse quickly see if there is anything which is a good fit. If you find one, click on it, quickly answer, and send. You might get lucky hearing from them.
“Some feel invisible; they feel like that they're the best kept secret in their industry and they're tired" – Larissa Banting