What You’ll Learn From This Episode:
- With the right approach, small and medium sized businesses can make use of the same sort of intellectual rigor that makes big businesses super strong brands.
- Lots of companies don't really go about their branding in a very thoughtful way
- Your brand needs to communicate the three R's, which is being recognized, being remembered, and being revered.
Related Links and Resources:
Phillip's Gift to you:
9 Brand Design Elements You Absolutely Positively Need
Philip VanDusen, is a creative entrepreneur and owner of Verhaal Brand Design a branding agency based in New Jersey, USA. As a thought leader, Philip shares his expertise in marketing, design and entrepreneurship on YouTube to his 255k subscribers, in his Brand•Muse newsletter, on the Brand Design Masters podcast and in his Brand Design Masters Facebook community.
In his career, Philip has lead creative teams on both the client-side and agency-sides of the street— serving as VP of Design for PepsiCo and Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of the Fortune 100.
Learn more here: https://johnnybeirne.com/.
“Fear missing the opportunity more than you fear the failure" – Aaron Walker