What You’ll Learn From This Episode:
- Removing 'key person' dependency
- Applying 'critical client' flow
- Systemizing business if you don't like systems
Related Links and Resources:
If you go to www.systemology.com/resources, you'll find there a bunch of resources and one of them is the 'client flow template'. It's a PDF with the empty spaces for you to fill in.
In 2016, David Jenyns successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, Melbourne SEO. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.
Here are the highlights of this episode:
During the interview, David told us that his ideal client would be a business owner who finds themself as the bottleneck in their business. They're starting to scale or wanting to scale, but they're really finding that everything needs to come through them. And that really seems to be the biggest linchpin or the thing that's holding them back from growth.
The problem that they really help solve centers around the same thing, which is helping businesses become more repeatable. He said that businesses and business owners must remove key person dependency, whether it's themselves or any other team member in order to make the business a lot stronger and a lot more scalable.
Oftentimes if the business owner feels like they're running an adult daycare center; constantly having to tend to different team members and clients when they come in. Maybe they've tried to systemize their business and they haven't failed. Business owner just loves to do everything and they think they're the best at everything. Therefore, they need to create the systems, but oftentimes they're not a system person. A lot of business owners tend to overcomplicate things.
It's quite natural for the business owner to not like documenting systems, but that doesn't mean you can’t run a systems driven business. Every business should be working towards building systems, reducing that key person dependency and making sure that the business can grow without them because that's the real key.
David's Valuable Free Action (VFA):
David has an exercise called 'critical client' flow. On a paper, you map the linear journey of your dream client and selling your primary product or service to that dream client. From start to finish, think about "How do you grab their attention? How do you handle the inquiry when it comes to you? What's your sales process? How do you invoice them or take money? How do you onboard them? How do you deliver your core products or service? And then how do you get them to come back?"
Literally, map that out on a four-bit of paper. You don't use more than about two or three words to explain each of the different steps. Exercise alone can be really eye-opening for determining where should you start or what systems should you put in place. Just focus on the critical client flow and you'll get a tremendous result.
“I think removing that dependency (with themselves or others) really makes a business a lot stronger and a lot more scalable." – David Jenyns