What You’ll Learn From This Episode:
- How online courses can increase customer and team satisfaction
- Knowing what course to create
- The right tools to create a course
Related Links and Resources:
What I'd like you to do is get the process on how to create and launch their online course that they can go to, it's www.ucfbook.com and they can get access to that course. It is a very simple step by step. Right after they download the book, on the next page you can get invited to also watch a 90-minute free training that walks them through that guideline and gives them every step they need to be able to create an online course.
Iman Aghay is a serial entrepreneur, international speaker and 6-time #1 best-selling author. He is best known as the founder of Success Road Academy, and has created over 50 courses that help coaches, authors, speakers and entrepreneurs grow their business aligned with their life purpose.
Iman is also the founder of Entrepreneurs International Network, which has a community of over 150, 000 members in 5 countries. Iman is also part owner of JV Insider Circle, the world’s leading community for entrepreneurs to find partnerships and deals, by utilizing community and connection.
He believes that all entrepreneurs can build a business based on their life’s purpose. His vision of having a massive positive impact on 100 million people has fueled his love and passion for guiding entrepreneurs to success.
Here are the highlights of this episode:
2:14 Iman’s ideal Client: My perfect clients are people who have expertise and knowledge that want to share it with other people and want to make an impact on the world. And I know that in your audience, there are lots of companies and groups that are doing amazing work. There is a very big importance in their business to transfer that knowledge and information either from one generation in their company to the other generation in the company, or from the team to the customers, or from one group of team members to the other team members which actually make it extremely valuable for them to discover how to create and launch online courses. Now, they can sell it or offer it as free, or they can give access to other people. But using the online courses on a platform makes a huge difference in their success in increasing their customer satisfaction and their team satisfaction rate.
3:27 Problem Iman helps solve: I always say it this way; if you ever found yourself that you needed to repeat one thing twice in a day, that means that it needs to turn into a course. And you not having turned that into a course decreases your productivity. If you ever found yourself two team members need to repeat themselves on something over and over, or one team member needs to repeat the same thing to a client over and over, that means that it can be put into a course, into a system that simply they can say "hey, here's the thing, go watch this 5-minute video/ 20-minute video that will show you exactly what you need to do. If you couldn't get it done then come back to me but watch this video to give you step-by-step."
4:31 Typical symptoms that clients do before reaching out to Iman: Two things: number 1-"I wish people knew about this!" because it can make a huge difference in their businesses, in their life, in their experience. Number 2- "I wish that before coming to me, you knew about this. So, I didn't need to explain myself over and over before." If you have any of those feelings, that means it's your time.
5:19 What are some of the common mistakes that folks make before finding Iman and his solution: The first biggest mistake that they make is that they sit on their own and they're like "what's the course I want to create?" and they go create without any conversation with their clients or with the students. And what happens is, the back course will look perfect to you but what's perfect to you is not perfect to the students. Because the students don't have the same understanding of the words that you're using, they don't have the same perception of the word that you're using. The best way to do this is creating the course with the students so you can get feedback and you can improve as your teacher.
6:12 Iman’s Valuable Free Action (VFA): OK, so the first thing is being able to identify who is the client and who is the student; and that's a very important thing, because sometimes when you're creating the course, the client pays for the courses for somebody else and student who studies the courses, a different person especially in larger companies, their clients might be just a branch of your own company but the student is the person who is studying that course and that branch wants to get that course to. What matters is that you understand you need to create the course for the students. But you need to make sure that you are valid and you're delivering the values that the client wants. Keep that in mind, then your course goes to a whole new level.
7:25 Iman’s Valuable Free Resource (VFR): Absolutely. So, what I'd like you to do is get the process on how to create and launch their online course that they can go to, it's ucfbook.com and they can get access to that course. It is a very simple step by step. Right after they download the book, on the next page you can get invited to also watch a 90-minute free training that walks them through that guideline and gives them every step they need to be able to create an online course.
8:08 What tools should we use? Here is the thing, not that you need to ask me, but this is the most common question I get asked. What are the tools that we should use for creating or launching Air Force? The reality is that today has become so simple to use the tools. Just make sure that you have a good microphone, you have a good camera, that the webcams can be bought for like 65 bucks or even less. And you have a good lighting system. Get those three things right and you are good. Make sure that the content of the course is aligned with the students. That's not about the tools, it's all about the content the students receive.
““Make sure that the content of the course is aligned with the students. That's not about the tools, it's all about the content the students receive" – Iman Aghay