What You’ll Learn From This Episode:
- Knowing the advantage of using Growitfor.me and Readitfor.me
- The mistake of over complicating things
- Applying the 'power positioning'
Related Links and Resources:
Steve's team will be launching 'growitforme.learn' where they will package up 3 new summaries per week, specifically on sales, marketing, and product development. These are mostly the 3 things that you need to master in order to succeed. Also, the step-by-step process that Steve use from having a job to creating a product-based business with world-class conversion rates and an army of affiliates who's promoting his products. They will launch this plan for a $199/year. Go to www.growitfor.me/scaleology and they'll get their first year for FREE.
Steve Cunningham is the founder of Readitfor.me, the #1 book summary service for busy business leaders, and Growitfor.me, the #1 marketing platform for solopreneurs. At the beginning of his career, he was a lawyer for exactly one week, and he now has a product based business that has grown almost exclusively through partner and affiliate marketing. In between, he's run a digital marketing agency, been mentored by billionaire entrepreneurs, read a book a day for several years straight, and created a $5,000/hr coaching practice. He's most passionate about the idea that "everybody is an entrepreneur now,' and helping people climb what he calls the Growpreneur Curve.
Here are the highlights of this episode:
He has two distinct products that cater to 2 different target markets. The Readitfor.me, it's for growth-minded business leaders, and for Growthitfor.me it's for B2B service providers like coaches and consultants, etc. The Growitfor.me, they try to solve problems for specific sets of people. It can help solopreneurs generate leads, nurture those leads with valuable content, then create services or products that can help them create passive and recurring revenue. For Readitfor.me is knowing what the top world business experts are teaching or publishing. He says that these people face the frustration of perhaps that stack of books that they haven't started to read or courses they purchased but never use due to lack of time, or really not doing the things that they really wanted to do. He sees that these folks sometimes complicate things and because of this, nothing ever really gets executed. The two books that he says that you should check out would be "The Lean Startup" by Eric Ries and "Principles" by Ray Dalio.
Steve’s Valuable Free Action (VFA): Steve advised us to be crystal clear on the specific and pressing problems that you solve. Get 10 people that are in your ideal customer profile, get them on a zoom call, have a one-on-one meeting. Walk them through on what Steve calls 'power positioning'. When you get 8 out of 10 people nodding their heads while you're talking, that's your cue that you nailed it. That's when you move on in creating that product, service, or marketing that goes along with it.
“Over-complicating things and not focusing on nailing the basics is where folks gets in trouble" – Steve Cunningham