Get More Reach, Clients, and Referrals Through Podcasting – in Just 7 Minutes with Adam Hommey

Related Links and Resources:

You and I only have 7-minutes but it usually takes about an hour of various layers of what I call the "R.E.A.C.H. system" and how you gain that reach; more reach, more clients, more referrals to podcasting. I encourage all of your viewers and listeners to go to www.thereachsystem.com/reach  and there's a training available right there that will show them how to get more reach, clients, and referrals through podcasting with actionable steps they can take immediately

Summary:

Adam Hommey is a speaker, author, trainer, and consultant with nearly 20 years’ experience helping business creators. He is the creator of The R.E.A.C.H. System, and helps you exponentially reach more profitable customers.

Adam is the author of Groundhog Day is an Event, Not a Business Strategy, and a contributing author to Journeys to Success: The Millennial Edition - both international Amazon best-sellers. He has spoken on stages (both in-person and virtual) around the country for many years and is a sought-after expert on podcasting for entrepreneurs.

Here are the highlights of this episode:

1:59 Adam’s ideal Client: There are a couple sweet spots so I'll just say anyone. One of which is, working with a start-up to transitioning them to actually making revenue. Another is, organizations that are looking to make the transitions from being solopreneur to being leveraged. If you want to look at statistical data, we find we work well with organizations between two and ten employees or team members, and revenues of 250 and up, give or take.

2:43 Problem Adam helps solve: With the rate system, the main problem we solve has to do with how they network and how they connect with prospects, customers, clients, business allies, JV partners and other media such as other podcasters. In other words, people they need to connect with in order to grow their business and network.

3:24 Typical symptoms that clients do before reaching out to Adam: I think there's actually two of them. Number 1 is folks feel like they are having a lot of conversations that go nowhere fast. And the other is, they have a hesitation about initiating the conversations because they're worried, they may be seen as just another sales person trying to "hawk something". We all know what 'hop on the phone for a quick chat' really means.

4:07 What are some of the common mistakes that folks make before finding Adam and his solution: Actually, what I like to address is something slightly different going back to the problem we solve. I'll answer your actual question in one sentence right now; the common mistake in launching podcasts is that they follow themselves down the rabbit hole and they make it too technologically difficult, so they lose momentum even before they get started. Now, the mistakes that people make that can be solve by hosting a podcast is doing things like endless networking, trying to reach out to people, trying to initiate chats, offering free strategy sessions, and all those other approaches we see out there which are thinly disguised efforts to get people on the phone so that they can volunteer themselves to become clients. With podcasting, just like you and me right now, we're just having a conversation, we're establishing 'know-like-and-trust', we don't have on the back end "oh, we're going to do business together" because we won't. We may or may not. But the chances that you and I could connect and do something together actually increase just because we're having this conversation.

5:30 Adam’s Valuable Free Action (VFA): Depending on where you are right now, if you thought about launching, if you're in the process of launching or whatever's going on, think of 20 people you want to connect with; because they are prospective clients, because they know somebody who could be a prospective client, because you want to 'pick their brain', because you view them as a possible partner, because maybe you want to speak on their podcast or beyond their stage. Make a list of those 20 people and the reasons why you want to connect with them. They form a line-up of guests that you can invite and interview on your show. Once you have that and you have a purpose for doing it, that will help you move forward. The word being, the opportunity to make 20 awesome connections.

6:40 Adam’s Valuable Free Resource (VFR): You and I only have 7-minutes but it usually takes about an hour of various layers of what I call the "R.E.A.C.H. system" and how you gain that reach; more reach, more clients, more referrals to podcasting. I encourage all of your viewers and listeners to go to thereachsystem.com/reach and there's a training available right there that will show them how to get more reach, clients, and referrals through podcasting with actionable steps they can take immediately. Not just the one I gave you but several more.   

7:39 What would you say to the person who thinks launching a podcast is hard? And the answer that I would give is don't get overly hung up on microphones, sound boards and foam. You are sitting in a home office, I'm standing in a home office, we're having a great conversation right now.