December 28

From Lurker to Influencer on LinkedIn – in Just 7 Minutes with Joe Apfelbaum

SBS Podcast


What You’ll Learn From This Episode:

  • How not be a lurker on LinkedIn
  • The downside of selling at a networking event
  • Why are most people not getting ROI on LinkedIn?


Related Links and Resources:

Go to we have a 30 tips booklet, if you want to know how to use LinkedIn better, grab that free gift and you're going to learn exactly the things you need to do in order to be more successful on LinkedIn.


Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. Joe is a business strategist, LinkedIn expert and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles.

Joe is the author of High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to ‘Mojovation’; he has also been featured on hundreds of popular podcasts. Joe is on a mission to help 1,000 hungry entrepreneurs go from Frustration to ‘Mojovation’ via his online courses, books, and speaking engagements.

Here are the highlights of this episode:

Joe has shared with us that in their evergreen networking, they coach consultants, coaches, and entrepreneurs on how to use LinkedIn 15 minutes a day to create great conversations. If they are consultants or lawyers who usually need more referrals or clients, then they are an ideal client for Joe's team because they can help them on how to do that on LinkedIn. 

There are thousands of things that someone can do on LinkedIn so if you walk there without a strategy, you will be totally lost. His team provides the framework, templates, cheats, scripts, and the system that can help someone generate on LinkedIn. Joe says they procrastinate if they don't have preparation. If you're afraid of doing the wrong thing, it's because you don't have enough preparation or training. As a result, fear stops you from taking action.

The mistake that Joe sees is when they start selling at a networking event, that is if they're taking the wrong action. The other one is when they are being 'reactive', they're perfecting their profile. But they need the right strategy to take the right actions and not sell. In addition, it is also wasting their time on the feed; it's not really a good place for you to generate revenue. Learn the things to do correctly in order for you to make an impact.

People wonder why they're not getting ROI on LinkedIn, what do you need to measure on LinkedIn in order to be successful? One word: Conversations. Conversations lead to conversions. Measure how many conversations you had as a result of LinkedIn in the past 90 days. It will then indicate the next 90 days on how much revenue you're going to generate. 

Joe's Valuable Free Action (VFA):

Prospect clients wonder who you are and they tend to go on your profile. What people are missing on their profile is a call to action. You have to be really clear on what you want them to do. So, go to your profile today and update it.

If you don't have preparation, you have procrastination. And what happens is, you become a lurker" – Joe Apfelbaum

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