Do It! Marketing – in Just 7 Minutes with David Newman

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Related Links and Resources:

Two things; one is our free consulting revenue road map training, which is available at www.doitmarketing.com/webinar, and then we also have free 'Do It! Marketing' manifesto, you can find it at www.doitmarketing.com/manifesto

Summary:

David Newman, CSP is a member of the NSA Million Dollar Speakers Group. He is the author of the business bestsellers “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise.” David is also the creator of the Expert Profit Formula mentoring program where he helps thought leaders market their smarts and make a bigger dent in the universe. Free training, tools, and downloads are waiting for you at www.doitmarketing.com

Here are the highlights of this episode:

David said that the folks that they work quite well with are consultants, professional services, solopreneurs and small firms. His team helps them when it comes to marketing and sales acceleration; they either face not getting enough clients or having small deals resulting in small fees which are less than what they deserve. These folks would start to wonder why marketing and sales seems challenging, why they are not getting better clients who have the budget, and why they are always caught in a price-driven sale. This frustrates them especially if they've been doing this for a long time and cannot seem to 'crack the code' on how to do it right. Fear and disappointment will start to build up. Everyone thinks that they have a lead problem when in fact, it's a 'strategy & targeting' problem. They should be able to identify what problem they solve and what outcome they provide. 

David’s Valuable Free Action (VFA): David advises to do an internal audit; it means looking at your favorite clients, your favorite projects, and the best work you've ever done. Figure out the common thread or found out the pattern recognition. Then figure out where you should go, offline or online platform, to find more prospects just like them. Go ahead and start engaging with value; start answering questions, start being helpful, and start being useful. If you're fearful in making a decision, fearful of where you're taking your business, and so on, just take the first baby step of action; and from that action you will get data. That data validates the direction and the decision.