What You’ll Learn From This Episode:
- Using LinkedIn to convert your connections
- Avoiding the 'connect and forget' pattern
- Knowing that LinkedIn is a 24/7 networking meeting
Related Links and Resources:
She has an eBook called "Day in the Life of a Social Seller" and that also comes with a planning worksheet that will help you identify what activities you want to do and how often which will help you in your social selling activity. Go to www.socialsaleslink.com/dayinthelife
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.
As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling
Here are the highlights of this episode:
Brynne and her team helps those who wants to grow their business by leveraging LinkedIn platform from a content, prospect, and networking perspective. There as salespeople who said that they need more conversation time to sell to reach out to the top of the funnel, and those especially struggling with 'connect and pitch' or 'bait and switch'. People need to grow their business and they know that they need to use LinkedIn but they're not quite sure how. She tells us to think of LinkedIn as networking event to start conversations and build relationships but not go at it as a sales pitch. Brynne can really help because she practice what she preach. She and her team are good in what they do and they're affordable, too.
Brynne’s Valuable Free Action (VFA): She advises to check your clients who truly support you then search and filter their connections; make at least 8-12 people that you want to meet. Ask their permission to use their name or ask them to introduce you to them. By doing this, it will fill your pipeline very quickly at a high level of credibility.
“The biggest mistake is that they don't recognize that this (LinkedIn) is a 24/7 networking meeting, and we should treat it as such" – Brynne Tillman