What You’ll Learn From This Episode:
- Why you might be lacking clarity in your messaging, clarity in your vision, and often clarity in your offer.
- Why you don't want to present yourself as the hero and forget to present what transformation the audience or your customer's going to have.
- Why you must ask and answer 3 key questions about your offer before you make one.
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Chrissy's Gift to you:
Get clarity by using her Clarity Journal
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After accidentally ending up in the global spotlight for her unique identical twins, Chrissy was forced to create & grow a brand on the fly. She knew she needed to harness the power of the publicity they were getting. Fast forward 15 years, and now by combining her formal education with the real-world knowledge gained from her family’s growth toward global brand awareness, she has a deep understanding of how to help brands clearly communicate their stories, increase their influence & reduce the chaos experienced in the journey of being known, and she does so with proven Branding & Marketing frameworks and strategic PR.
She began her professional career as a newspaper editor for The University of Mary Hardin-Baylor, her university. Since graduating over 20 years ago, she’s also become a published author and ghostwriter and has been involved in every aspect of building a brand.
Chrissy lives with her husband and three children, one of whom has special needs, just outside of Houston, TX, and has three European Blue Great Danes.
When not working or attending one of her daughter’s gigs, you can find her watching a Hallmark mystery movie, reading a book, going to the gym or trying something new in the kitchen.
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“Fear missing the opportunity more than you fear the failure" – Aaron Walker