April 11

Choosing a Human-Centric Approach to Selling, Even in the Time of WFH – Glenn Poulos

BBS Podcast



What you need to know about our guest:

Glenn Poulos is the cofounder, vice president, and general manager of Gap Wireless Inc., a leading distributor for the mobile broadband wireless and test and measurement equipment markets. With over three decades of experience in sales, he has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies.

After entering the sales field in 1985 as a technical sales rep, Glenn founded his first company,mmWave Technologies Inc., in 1991 and simultaneously served as president of Anritsu Electronics Ltd. for nine years. Using his extensive knowledge and experience in the industry, he lectures groups on sales strategy, consumerism, and what motivates people at a raw emotional level.

Related Links:

Company site: https://www.gapwireless.com/

Personal Site: https://glennpoulos.com/

Company LinkedIn: https://www.linkedin.com/company/gapwireless/

LinkedIn Profile: https://www.linkedin.com/in/glenn-poulos-45bab86/

Company Facebook: https://www.facebook.com/gapwireless/

Facebook Profile: https://www.facebook.com/glenn.poulos

Company Twitter: https://twitter.com/GapWireless

Twitter Profile: https://twitter.com/glennpoulos

Personal Instagram: https://www.instagram.com/glenn.poulos/

Company Instagram: https://www.instagram.com/gapwireless/

Email: [email protected]

Free Gift:


The Question Glenn Enjoys Explaining:

"Why'd you write a book? what's in the book that would make it any difference? Like why should anyone even buy your book?"

Answer:  I started writing down the rules back in the eighties, I still have the same book. And as a situation arose throughout the years, I would recite the rule; don't do this for this reason, do this for that reason or whatever.

And when Covid came along, I thought, that this would be a great thing after the next. To have a book, travel and speak about it. I buckled down in March of 2020 and started writing. I decided that I was going to write only on the weekend, Saturday and Sunday, and I'd write 2000 words. Why would they read it? I'm kind of a worker bee just like everybody else. And why should they buy the book? Because I'm not academic on selling, these are street-learned things that I learned everyday.

“Before I stand in the lobby in every customer, I go through my book, my phone, my iPad or whatever. I associate the face to the name." – Glenn Poulos 

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