What You’ll Learn From This Episode:
- Selling by heart through video
- Importance of emotional connection
- Why inspired living
Related Links and Resources:
I usually get the question "Keri, thank you for teaching me some great things but what do I need? What equipment do I need, how do I set up my home studio or home office?". So, we came up with this guide that gives you quick advice and how to set up. Go to www.inspiredliving.tv it's the B studio ready guide!
The CEO and founder of Inspired Living, Keri Murphy is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, video marketing expert, and business mentor honed her expertise in the entrepreneurial field for more than 22 years and on-camera for over 3 decades.
Her company specializes in teaching entrepreneurs how to stand out online, authentically show up on-camera and become an industry leader in their space. She’s a warm, honest, funny, and captivating teacher who can spot and cultivate the “IT Factor” in her clients and students—and help them shine on-stage, on-camera, and in their lives and businesses.
Here are the highlights of this episode:
Keri enjoys working with those who know that they have a message to share, they have lives to transform, and yet when it comes to being visible particularly with video, they're afraid because they don't know what to say, how to say it, and how to leverage it.
She says that 9/10 don't feel clear with their message, their audience, and they're also not clear with their positioning in the marketplace. They felt like they're a best kept secret and there's a need to just get out there to the right people because they know they will give an impact to so many lives and at the same time make more money. That's what selling by heart is all about and video is the number one way to do that because it's all about emotional connection.
The number one mistake Keri sees is what she calls "try to catch the ocean". When you get on camera, you are already scared and you're thinking about your words instead of connecting to your heart. The reason why it happens it's because they don't know who they're talking to. Although video seems like it's viral, it's also very intimate. You only have one set of eyeballs watching, listening, and feeling at a time, so it's all about emotional connections.
Without emotional connection, your brand will not grow and you cannot sell with heart. When you start with your video saying how amazing you are, instead of thinking of 'them' (the audience) in mind, when you start with the WHY or "what's in it for the person listening and watching the video" then Keri can help you with this approach.
Why inspired living and not camera coaching with Keri? Because for Keri, she said that we're doing our genius work on the planet, we're contributing to people's lives, we're showing that we're visible. Living an inspired life is about doing what you love, helping other people do what they love, making great money doing it, and putting it back into causes and communities that matter to you. Inspired living is about reciprocity, not just only being great on video but really building a business that is bigger than you and allows you to live the life you started the business for.
Keri’s Valuable Free Action (VFA): The one piece of advice that will change how you show up even if you are not clear on messaging, is know your 'one' person; speak THROUGH the lens not AT the lens. Remember a video is a dialogue not a monologue, you're not talking to someone. Pause, give yourself some time to think and know who you are talking to on the other side of it. It will change how you show up forevermore!
“Video, although it seems like it's viral, it's actually very intimate" – Keri Murphy