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Show Notes:
Leveraging the PESO Model for Business Success: Insights from Gina Dietrich
In this episode of the Business Builder Show, host Bill Prater discusses the evolving landscape of marketing and communications with industry expert Gini Dietrich.
Gini, the founder and CEO of Spin Sucks, delves into the PESO model and its impact on business growth. She shares her journey from working with B2B manufacturing clients to educating large brands and marketers at a global level.
There are in-depth discussions about integrating media types, handling economic challenges, and the importance of artificial intelligence in enhancing marketing efficiency. Gini also shares valuable lessons learned from her own business experiences, including setbacks during the Great Recession and strategies for rapid growth.
00:00 Welcome to the Business Builder Show
00:24 Introducing Gini Dietrich and the Peso Model
01:27 Evolution of the Agency and Clientele
03:03 Implementing the Peso Model
04:48 Case Study: Big Pharma and the Peso Model
06:17 Differentiating from the Competition
07:41 Building the Business: A Journey
10:47 Challenges and Lessons Learned
13:40 Current Growth and Future Outlook
14:57 Closing Thoughts and Contact Information
How to contact Gini: