March 8

5 Reasons Your Business Should Launch a Podcast – in Just 7 Minutes with Sunny Gault

SBS Podcast


What You’ll Learn From This Episode:

  • Big Mistake: Too much planning before starting up. You need to start and course correct later.
  • You need to kind of figure out these goals in advance so then you can go back after three months, six months, or whatever time period, and be able to see if it's working or not.
  • Subscribe to five different shows and for the next 30 days, listen to those shows. Write down what you like about 'em. Write down what you don't like about it, and you're going to get a really good feel for podcasting.


Related Links and Resources:

Sunny's Gift to you:

Short PDF outlining the benefits of doing a podcast for your business.

Get yours here:


Sunny Gault is passionate about helping professionals achieve their podcasting goals. In 2005, she started her first podcast in her backyard. Her show was discovered by a popular video-sharing site which earned her a job and launched her podcasting career. Since then, Sunny has been involved in every aspect of podcasting- from concept and creation to launching her own podcast networks. Sunny is currently the Founder and CEO of Independent Podcast Network which provides independent podcasters with expert tools and resources to stay competitive. 

Sunny also explains how to master the 5 Ps of Podcasting with her free online podcast courses! Her most recent podcast, Podcast Your Business, teaches entrepreneurs how to have a successful podcast that benefits their business. Prior to podcasting, Sunny was an award-winning broadcast journalist, having worked at television and radio stations across the country. Sunny lives in San Diego, California with her husband and their four children.

Learn more here:

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